ZBA Rules Against Unisys Sign
When I decided to devote last Friday's Changing Skyline column to the saga of the Unisys sign, it looked like the zoning hearing might drag on for months. Who knew the zoning board, whose members interrupted their summer vacations for a special hearing this morning, would wrap things up so quickly. They voted to deny Unisys its request to place its name in 11-foot letters on the 38th floor of Liberty Two.
Now that they've been denied this billboard space (as well they should have), it looks like the lawyers can stop piling up briefs for the federal lawsuit. It's all moot. But it might have been an interesting, precedent-setting case that clarified the relationship between owners in mixed office-residential-retail buildings. My prediction is that there are going to be a lot more office towers converting empty floors into condo apartments.
Meanwhile, one city wag has this suggestion for Unisys: If they can't put their logo on a prestigious Philadelphia landmark, put the prestigious Philadelphia landmark on their logo. Redesign the Unisys signature to incorporate the outline of Liberty Two. Everyone wins!